Jysk

  • Countries: Scandinavia
  • Sector: Home furnishing
  • Number of stores: 320
  • Start of installation: 2016

 

Situation

The JYSK Group is a worldwide retail chain that sells “everything for the home” and that opened its first store in Denmark in 1979. Today, the JYSK Group is present in 41 countries with more than 2,300 stores, has a workforce of 20,000 staff and records annual revenue of 3.4 billion euros.

JYSK Nordic – part of the JYSK Group, European leader in home furnishings with a presence in 41 countries, chose SES-imagotag and its solution for the digitization of its stores. In 2016, an initial wave of 320 stores in Scandinavia have been installed.

Realization

The simplicity, efficiency and competitiveness of the SES-imagotag solution perfectly meet the requirements of JYSK, which wishes to automate and simplify the updating of the prices displayed, but also to benefit from a comprehensive digital solution that could substantially improve customers’ in-store experience. In the first three countries covered by the contract (Denmark, Sweden and Norway), SES-imagotag equipped JYSK stores with the latest generation of interactive color graphic e-paper tags (NFC). JYSK Nordic has also opted for MultiCom, SES-imagotag’s innovative radio platform which combines Wi-Fi and ESL communication within the same infrastructure allowing substantial savings for stores.