BBC Radio: "Is dynamic pricing coming to a supermarket near you?"

Roy Horgan, Head of SES-imagotag UK, was invited by BBC Radio 4 to discuss dynamic pricing and electronic shelf labels for british retailers.

Pricing services according to the level of demand is a common experience when booking a flight or holiday. Are similar methods set to be applied to the cost of your grocery shop? Food retailers have been looking at electronic price labels which, unlike paper ones, can have the details changed without having to be removed and replaced.

Listen to the full podcast on BBC Radio 4 website