New VUSION digital price tag wins the Red Dot Award

SES-imagotag, a specialist in digital solutions for physical retail and the worldwide leader in digital price tags, was awarded for VUSION, its new line of digital tags, at the 2018-2019 Red Dot Awards.

The Red Dot Awards, one of the biggest design competitions, recognized the outstanding design quality of the new VUSION tags from SES-imagotag with first place in the "Industrial Equipment, Machinery and Automation at Points of Sale" category.

VUSION tags are the world’s most modular digital price tags; they fit every situation in any stores with their elegant and thin design. Each tag is also flashing (LEDs) and interactive (NFC & QR Code), thus enhancing the in-store customer experience through rich content displayed on the tags or accessible via smartphones.

Through the retail expertise gathered by SES-imagotag for the past 25 years and more than 14,000 equipped stores, VUSION tags have been designed to provide retailers with the best IoT platform for them:

• Store efficiency

  • Pricing Automation, Accuracy & Intelligence
  • Product Geolocation & Automatic Stockout Detection
  • Total Shopfloor Optimization

• Customer engagement

  • In-Store Digital Services & Shopper Connectivity
  • Advertising at the Shelf
  • Mobile payments

Following its launch early 2018, substantial order entries confirmed the success of the VUSION line. This new solution will allow SES-imagotag to accelerate its international growth and keep a decisive advantage on the retail IoT market.

Thierry Gadou, Chairman and CEO, concludes: "We are thrilled that our new VUSION line has been recognized with a Red Dot Award. In addition to its technical qualities, which are unanimously lauded by customers, this award acknowledges the esthetic triumph of its design, which allows it to integrate with any product category in any type of store ‒ a central focus of our R&D work."