Colruyt Group Selects SES-imagotag to Digitize Its Belgium Stores - N°1 in Electronic Shelf Labels

Colruyt Group Selects SES-imagotag to Digitize Its Belgium Stores

The very first color e-Paper roll-out in the food retail sector encompassing all store areas.

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in Electronic Shelf Labels (ESLs) and retail IoT solutions, today announces the signature of a first contract with Colruyt Lowest Prices, the leading Belgian food retailer for a full roll-out in Belgium.

After an in-depth testing phase of all the solutions available in the market to automate prices and product information at the shelf, the retail chain Colruyt, Belgium’s leading grocer, has chosen SES-imagotag’s VUSION solution to digitize all its 238 stores.

The reasons why Colruyt chose the VUSION solution were:

  • SES-imagotag’s unequalled expertise in color e-Paper technology (reinforced by its strategic alliance with E Ink) which enables Colruyt to perfectly digitalize and display its iconic visual communication (“red prices”);
  • A solution including the development of a specific label format (VUSION 3.7) with new improved capabilities that match their store merchandising concept perfectly.

This contract covers the accelerated deployment of nearly 3 million VUSION smart labels within the 238 Colruyt Lowest Price stores in Belgium, a country where the retailer is N°1. This contract is also the very first color e-Paper roll-out in the food retail sector encompassing all store areas.

Thierry Gadou, Chairman and CEO of SES-imagotag, concludes: “We are very proud to have been chosen by Colruyt as it is one of the most impressive and efficient grocers in Europe. With our VUSION digital platform, Colruyt will strengthen its competitive advantage, but it will also pave the way for the entire sector. We are obviously pleased that our R&D efforts and technological leadership are once again rewarded.”

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