SES-imagotag and E Ink introduce new digital labels generation for marketing applications

SES-imagotag and E Ink introduce new digital labels generation for marketing applications

The new leading-edge smart labels developed by both companies will enable retailers and brands to better highlight products and promotions thanks to best-in-class new 4-color E-Paper displays.

SES-imagotag, the global leader in Electronic Shelf Labels (ESLs) and digital solutions for physical retail, today announces that it has developed together with E Ink, the leading innovator and manufacturer in electronic ink technology, a brand-new e-Paper display ESL product line.

This new leading-edge ESL generation developed by SES-imagotag features industry-first 4-color e-paper displays (black, white, red and yellow), with unprecedented pixel density and resolution. Thanks to best-in-class E Ink SpectraTM 3100 display technology platform, modularity and quality, these new labels will enable retailers and brands to highlight marketing campaigns in-store like never before.

Available for pilots in the second half of 2021, this new digital label generation is a new strategic asset to physical stores as they will have the opportunity to display engaging and premium content in store, chain-wide, at minimal costs thanks to the Cloud platform developed by SES-imagotag. At the same time, brands will be able to boost their in-store advertising and presence.

E Ink is excited to work closely with SES-imagotag as we create the next generation four-color E Ink platform”, said Johnson Lee, CEO of E Ink. “E Ink believes in such strong partnerships so we can bring the best electronic shelf labels and signage solutions to retail markets. Our next generation display technology provides a significant improvement by incorporating four of the most commonly used colors in the retail industry and by bringing higher resolution to these tags and other signage.

Andreas Rössl, Group CTO of SES-imagotag, commented: We are delighted to launch this new product line together with E Ink. As the global leader in IoT solutions for physical commerce, SES-imagotag is committed to provide retailers with the best and most innovative solutions. Thanks to its unique display technology and quality, this new generation of labels will enable merchants and brands to maximize the impact and visibility of their campaigns.”

About E Ink Holdings

E Ink Holdings Inc. (8069.TWO), based on technology from MIT’s Media Lab, has transformed and defined the eReader market and is redefining the signage, architecture and design, mobile, wearable and retail markets with its ePaper technology, enabling a new multi-billion dollar market in less than 10 years. Its corporate philosophy aims to deliver revolutionary products, user experiences and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper displays as well as expanding the use of its technologies into a number of other markets and applications including smart packaging and fashion. Its Electrophoretic Display products make it the worldwide leader for ePaper. Its Fringe Field Switching (FFS) technologies are a standard for high-end LCD displays and have been licensed to all major liquid crystal display makers in the world. Listed in Taiwan’s Taipei Exchange (TPEx) and the Luxembourg market, E Ink Holdings is now the world’s largest supplier of ePaper displays. For more information please visit www.eink.com.

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