Electronic shelf labels are not just a pricing tool, but thanks to large color displays, they can actually show and provide much more information to shoppers. Shoppers now go to stores, visit the corresponding website, use the mobile app alternatively even for the same purchase. In order to ensure graphical and pricing consistency, digital labels must support your presentation DNA next to each product. Labels can also include web stalwarts like reviews and ratings and keep pace of increasingly frequent price changes. Some products will fare better with actual reviews excerpts displayed on the labels, others with require availability indicators, legal mentions etc. The sum of these requests will drive label size and SES-imagotag offers the largest range to support these objectives.
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