Palo Alto, California – Eversight, the leader in AI-driven price and promotion software, and SES-imagotag, the worldwide leader in smart digital labels and pricing automation, today announced a strategic partnership. Eversight and SES-imagotag are integrating their platforms to enable retailers to dynamically update prices based on real-time data, bringing intelligence to the shelf. With the smart, dynamic pricing offered through the SES-imagotag and Eversight partnership, retailers can now rapidly respond to market fluctuations and maintain a competitive edge. They are also able to offer highly targeted promotions based on real-time insights that increase sales as well as net margin performance.
“Eversight brings a new level of intelligence to dynamic pricing, which when tied to our digital tags delivers a truly compelling solution to retailers,” said Philippe Bottine, CEO of SES-imagotag Inc. “Together, we are delivering a complete and fully integrated solution for smart electronic shelving which will save retailers substantial time, money, and resources while increasing sales.”
Through its partnership with Eversight, SES-imagotag will integrate seamlessly with the Eversight Pricing Suite which leverages AI and shelf edge experimentation to help retailers optimize their investment in price to drive sales and margin. The Eversight Pricing Suite delivers an automated process of continuous learning at the shelf. Using AI, Eversight automatically guides industry-leading experimentation to test higher and lower prices in balanced store groups. This shelf-edge experimentation reveals true shopper behavior for each product in each zone, which can then be used to make pricing adjustments instantly with SES-imagotag’s digital labels.
SES-imagotag’s labels ensure prices can be changed in real-time through its radio communication platform, VUSION infrastructure, (Labels, Wi-Fi, NFC, BLE) which is compatible with all display technologies (LCD, TFT, E-paper). Its groundbreaking all-in-one platform is perfect for anyone looking for a simple solution to manage and control all their services connected to Wi-Fi and electronic labels. This flexibility offers retailers the best of both worlds. It is able to offer shelf edge automation processes (dynamic pricing, stock and inventory management) and innovative new contactless marketing services such as self-scan to pay, geolocation, customer identification, and targeted offers in real time.
“We are delighted to partner with a global leader like SES-imagotag to help physical stores compete in an increasingly digitized shopping experience, providing them with a level of insight, customization, and flexibility previously only attainable for ecommerce businesses,” said Eversight co-founder and CEO, Jamie Rapperport. “Eversight’s pricing and promotion intelligence combined with SES-imagotag’s labels will be transformative for the industry.”
To learn more about what Eversight’s Offer Innovation Suite adds to retailers using SES-imagotag’s labels, please visit Eversight Lab.
Eversight leverages AI and experimentation to create and deliver smart, dynamic pricing and targeted promotions. Global brands and retailers rely on the Eversight platform to optimize pricing and respond to market conditions, deliver higher ROI on promotional spend, and enable data-driven collaboration on investments. Eversight is generating 10-25% improvement in sales volume at leading customers such as Coca-Cola, Mars, and Molson Coors. Founded in 2013, Eversight is headquartered in Palo Alto, California. eversightlabs.com.