Second, the use of dedicated labels for end caps enables digitized tracking of in-store promotional activity. Endcaps can be used by the brands, and the remote tracking will provide the necessary proof that the plan was properly implemented.
Synchronize campaigns across channels
Whether it’s in-store or online, physical retailers have now the ability to collaborate more efficiently with brands. By leveraging digital displays on shelves, e-Paper or video, stores can actually become a true media to show promotional or informational campaigns to their customers.
Digital labels can turn into rich content displays so that shoppers can have access to the same level of information as they would online, while benefiting from real-time in-store marketing campaigns. Marketing departments from retailers and brands can also activate remotely these campaigns and monitor them thanks to the VUSION Cloud platform developed by SES-imagotag.
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