SES-imagotag (Euronext: SESL, FR0010282822), the global leader in Electronic Shelf Labels (ESL) and retail IoT solutions, and Powershelf, a leading retail digital technology company in the US, today announced a strategic partnership.
The partnership will include integrating both companies’ proprietary technologies for digitizing stores in the US. The combined solution will include Smart Retail Labels, allowing consumers full transparency around product information, ingredients and sourcing, and will offer real time engagement at shelf with products for reviews, recommendations, product ingredients, recipes, etc. Additionally, the proprietary hardware and software solutions will address out of stocks, planogram compliance, and accurate pricing. The combined solution is intended to make a better shopping experience for consumers in store and on line.
The solution will be installed at some of the current Powershelf retail and CPG customers in the U.S.as well as select, additional launch partners.
“We are excited to join forces with SES-imagotag, the global leader in ESLs. Our customers will really enjoy the new Smart Retail Labels. The ability to engage at shelf on a mobile phone, in real time and without having to find and download a specific app is what consumers told us they want. Well, we have built it with our partners at SES-imagotag. The vision and drive at SES-imagotag matches ours, and our teams work well together”, said John White, CEO of Powershelf and Compass Marketing
“The combined forces will allow for quicker adoption in the US. With an installed base of over 170 million ESLs across the world, SES-imagotag is poised to lead adoption in the mobile phone rich US market. “Consumers want to engage at the shelf and in real time. Our Smart ESLs and our partnership with Powershelf which has been in the making for years will help accelerate just that. Our cultures, partners, and management align very well. I am excited to join forces with them to further bring smart shelves into the US market.” said SES-imagotag CEO, Thierry Gadou.