With manual processes and paper tags, employees are increasingly engrossed in managing label changes. Meanwhile, other, more important tasks are neglected, while pricing errors proliferate with myriad negative consequences on customer satisfaction, complaints or government fines. This irresistible increase of price change velocity is prompting more and more retailers around the world to digitize paper displays, to automate updates thanks to electronic shelf labels. Once free from this time-consuming manual update work, employees will be cheerier, more helpful shoppers, and return their focus to cleaner and tidier shops with neat well-stocked shelves, fresher fruit and vegetables, etc.
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