Retargeting by SES-imagotag, a key innovation for LSA

SES-imagotag’s retargeting, a key innovation presented at NRF 2016.

Retargeting by SES-imagotag, a key innovation for LSA

LSA, France’s leading magazine specialized in the Retail industry, identified key digital solutions and innovations during the NRF 2016 Big Show. SES-imagotag’s retargeting, a new way for physical retailers to reconnect to potential buyers, is among them.

From LSA’s website:

SES-imagotag (ex-Store Electronic Systems) adds to its NFC-ready electronic shelf labels a retargeting function. A customer connects to the in-store Wi-Fi or via the retailer’s application. During the visit, the shopper can then obtain additional product information by putting his smartphone near the electronic shelf labels. A few days later, a notification will be sent to his phone, linked to browsed products with or without a special offer.

As of now, customer reminders only existed on the internet. Doing it after a store visit is a truly new feature.

Read the complete article about the key digital solutions identified at NRF 2016 by LSA (content in french).

Our latest news

hubday

Automatisation des prix et interactivité consommateur, comment digitaliser son magasin ?

View more

Les équipements de magasin affichent aussi les gestes barrières" text_link="View more" link=https://www.ses-imagotag.com/en/les-points-forts-de-la-nouvelle-cave-de-casino-et-cdiscount-3/ img=34986]

Les points forts de la Nouvelle Cave de Casino et Cdiscount

View more
VUSION Rail by SES-imagotag

Digitalisation du point de vente : VUSION Rail dépoussière la communication en rayons

View more

Les atouts des étiquettes enrichies de Monoprix" text_link="View more" link=https://www.ses-imagotag.com/en/lsa-live-les-atouts-des-etiquettes-enrichies-de-monoprix/ img=31394]Monoprix a équipé 100 magasins en étiquettes de prix enrichies en informations et en publicité. Nicolas Bonnetot, directeur de l’offre alimentaire et beauté pour l’enseigne, nous explique les...

Digital shelf labels

Wirecard and SES-imagotag to accelerate in-store mobile payments adoption

View more