Seamless Asia is the largest fair dedicated to retail in Asia. It brings together experts and professionals in physical retail, e-commerce, payments and banking.

Leveraging color graphic labels, connected to SES-imagotag’s media platform AdShelf, brands and retailers can now design, manage and deploy digital in-store advertising campaigns within one click, via the collaborative platform connected to dynamic, digital tags in stores. In parallel, Shelf Watch, indicates the precise location of each product thanks to the geolocated labels. Combined with store security cameras, they detect in real time all stockouts and identify anomalies on shelves. These elements help shoppers to save time and provide precious help with their purchasing decisions, thereby greatly improving in-store customer experience. For stores, this innovation presents a real advantage since it allows staff to spend less time on low-added-value tasks and to devote themselves fully to customer service and advisory aspects.

Thierry Gadou, Chairman and CEO of the SES-imagotag Group, said: “Once again, the highly innovative nature and added value of SES-imagotag’s solution have been recognized by professionals in our sector. This award is even more important as it is the second time we have received it in Asia, a key market for our future growth, and rewards our entire VUSION IoT Platform. The services provided by our solutions, for both consumers and stores, are a key contribution to the development of omnichannel commerce.”