Sephora chooses SES-imagotag for its stores in France – SES-imagotag

Sephora chooses SES-imagotag for its stores in France

SES-imagotag, the leading supplier of Electronic Shelf Labels (ESL) for large-scale food and non-food retailers, has announced that Sephora has just awarded it a contract to equip all of its stores with the SES-imagotag electronic labeling color e-Paper E-tag 3 NFC solution.

SES-imagotag successfully implemented its VUSION Digital Tags Solution in over 300 Sephora stores in France.

This major deployment of HF interactive color labels confirms the relevance of the SES-imagotag solution that is high-performing, light and easy to install and its perfect suitability to the cosmetics, care, beauty and luxury environments. The choice of Sephora is in line with its strategy of digitizing sales outlets so as to improve shoppers’ in-store experience.

Thierry Gadou, CEO of SES-imagotag, concluded: “This new important success allows SES-imagotag to demonstrate how relevant its overall product range is by widening its application to the cosmetics and perfume worlds. In this specific sector, Sephora has realized the importance given by shoppers to the brand image conveyed by the retailer and the need for in-store interactivity and is thereby making connected ESLs central to its growth strategy. This order again highlights the ever-more important role played by ESLs as the major solution available to retailers to promote loyalty and win over new customers in an extremely competitive environment.”

Tags:

Our latest business cases

Bossard

Bossard, Leader in Fastening Technology, Introduces Smart-Label

Bossard is a market leader in fastening technology worldwide. The Swiss company analyses and improves production and logistics processes.

View more
Intermarché

Intermarché

The Mousquetaires retail group has been working with SES for 16 years now, ever since the first electronic labels were installed in the Intermarché supermarket chain.

View more
Mycronic

Mycronic

Mycronic is a leading supplier of production solutions to the electronics industry.

View more
Spar

International Retail Chain Spar Uses ESL to Digitize their Stores

Spar is an international retail chain with more than 13.500 stores in more than 44 countries worldwide.

View more
Smartory

Smartory

A retail chain of club supermarkets Smartory (Russia) has implemented a system of electronic shelf labels by SES-imagotag to carry out its innovative business model.

View more
E. Leclerc

E. Leclerc

We have taken over by E.Leclerc since October 2011 to be equipped with the SES-imagotag system.

View more