SES-imagotag launches strategic partnership with Hornbach

SES-imagotag launches strategic partnership with Hornbach to drive Captana adoption in their stores

SES-imagotag, today announces entering a strategic partnership with Hornbach, a leading DIY and home improvement German chain.

SES-imagotag, the global leader in Electronic Shelf Labels (ESLs) and digital solutions for physical retail, today announces entering a strategic partnership with Hornbach, a leading DIY and home improvement German chain. The main focus of this collaboration will be to enable the implementation of Captana in their stores, the new leading-edge camera-based shelf monitoring, product recognition and out-of-shelf detection solution from SES-imagotag.

Thanks to Captana, Hornbach will benefit from best-in-class optical product recognition through its computer vision, artificial intelligence and machine learning features.

This revolutionary solution focuses on providing a simple and cost-effective answer to manage small parts inventory, one of the biggest current pain points for DIY retailers. As Captana will go live in Hornbach stores, shoppers will be able to scan unidentified products with a custom-made camera device and automatically recognize the exact SKU name, location and price. The German retailer will notably implement this solution in its Kitchen and Bath aisles, corresponding to hundreds of different items.

“I am incredibly happy about the close and highly-creative partnership in place with SES-imagotag”, explains Peter Rihm, Purchaser at Hornbach Baumarkt AG. “Their camera-based product recognition showcases the practical and application-oriented potential of in-store digital services for our customers and associates.”

Thomas Schwarz, Managing Director SES-imagotag Deutschland GmbH, concludes: “The strategic partnership launched with Hornbach, a leading European retailer, is a great motivation for our teams in Germany. I am delighted to benefit from the disruptive behavior of Hornbach, shown in their will to implement leading-edge innovations like Captana for their customers. We are committed to make the best out of this collaboration and help Hornbach to achieve its digital transformation.

About Hornbach

HORNBACH is an independent, family-run and publicly listed major corporation, that in Fiscal Year 2020/2021 (balance sheet date of February 28, 2021) showed an increase in sales (net) of 15.6 percent to approx. 5.1 Billion Euro. Founded in 1877, HORNBACH is the only company in the DIY / home improvement sector that can look back at a company history spanning six generations. Currently, the group operates 161 DIY / home improvement and garden markets, as well as online shops in nine European countries. The sales concept and product lines are geared entirely to the needs of project customers and professionals. HORNBACH guarantees its customers permanent low prices and as such is the price leader in the market. The top-notch advice and the excellent service provided to customers has been certified by numerous independent tests and studies. As a pioneer, being the first retailer to open a combined home improvement and garden center (1968), a Megastore (1980) and the first home improvement store with a drive-in (2003), HORNBACH has a proven track record of being on the forefront of innovation. For decades now, HORNBACH is considered to be a job making machine: Now over 23,000 employees contribute to the success of the company.

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