Smartory – SES-imagotag – N°1 in Electronic Shelf Labels

Smartory

GroCountry: Russia
Sector: Food retail/convenience
Labels installed: G1 retail 4.2 red NFC
Time of installation: 2016

Smartory, a russian retail chain

Overview
A retail chain of club supermarkets Smartory (Russia) has implemented a system of electronic shelf labels by SES-imagotag to carry out its innovative business model. Smartory is a brand new and unique club project at the Russian retail market bearing philosophy of “selected assortment of quality goods and services at reasonable prices”. Smartory business model helps to cut operating costs of the retail chain and to set honest prices for its merchandise.

Requirements
In order to increase clarity of the pricing system at Smartory stores, the management has decided to use electronic shelf labels for demonstration of information on certain key products supplemented by comparison with competitors’ prices.

For these purposes, Smartory and its pricing partner “Smart Price” have developed and implemented a framework for conversion of specified group of merchandise from paper shelf labels to ESL. The ESL system has been integrated with Smartory back-office and competitors’ prices comparison service.

“The ESL solution will allow us to carry out our business strategy in achieving certain sales volumes and profit levels.”
Key Smartory manager

Why SES-imagotag?
SES-imagotag solution has been selected as a technological platform for developing of the ESL system at Smartory supermarkets, as it has been found to be the most user-friendly, functionally versatile and satisfactory to all requirements of the Smartory club retail chain.

“The ESL system and pricing solution offered by our partner Smart Price allowed us to launch an innovative model of displaying the prices and other relevant merchandise information in real-time mode, which will attract new customers and increase loyalty of current customers.”
Key Smartory manager

Outlook
At the present time, the ESL system by SES-imagotag is undergoing productive operation in Smartory stores in the Moscow region.

Tags:

Our latest business cases

Edeka

20 000 G1 Retail Labels Now Installed at 100 Edeka Locations

The Edeka Group is the largest German supermarket corporation holding a market share of 26%.

View more
Infinite Area

Infinite Area

The project Infinite Area is located in Montebelluna in Italy and is designed as an open space area where people can rent co-working space, meeting facilities, event locations and innovat...

View more
Spar

International Retail Chain Spar Uses ESL to Digitize their Stores

Spar is an international retail chain with more than 13.500 stores in more than 44 countries worldwide.

View more
Bossard

Bossard, Leader in Fastening Technology, Introduces Smart-Label

Bossard is a market leader in fastening technology worldwide. The Swiss company analyses and improves production and logistics processes.

View more
Marks & Spencer

Marks & Spencer

Marks and Spencer is a major British multinational retailer that specialises in clothing, home products and luxury food products.

View more
Fujistu

Fujitsu Digitizes Processes Using SES-imagotag and LANCOM E-Paper

An employee in manufacturing at the Fujitsu plant in Augsburg requests the goods required for assembling new notebooks.

View more