Italian retailer “il Viaggiator Goloso” and SES-imagotag launch first product reviews on Digital Tags

Dynamic reviews from the website to ESL in the physical store: a new omnichannel strategy that improves the brands’ digital presence in the store.

Italian retailer “il Viaggiator Goloso” and SES-imagotag launch first product reviews on Digital Tags

Dynamic reviews from the website to ESL in the physical store: a new omnichannel strategy that improves the brands’ digital presence in the store.

Unes premium retailer, “il Viaggiator Goloso”, engages consumers through the initiative “Vote VG”, which allows shoppers to review products by connecting to the website, assigning each product a score from 1 to 5 stars and leaving a comment in which you can freely describe your taste experience. The average score obtained, along with some reviews, are shown on a special electronic label visible in the 3 branded stores “Viaggiator Goloso” in Milano.

This article is an English translation from the original in GDO WEEK magazine.

“Over 80,000 reviews have been published so far. Consumers who will vote for products “il Viaggiatore Goloso” until November 4th will be able to download a 5 euro discount voucher to be spent by shopping in one of the 120 “U2 supermarket” stores! This initiative is a perfect example of a virtuous integration between the brand digital presence and the physical store”, commented Rossella Brenna – Unes Sales, Marketing and Communication Director.

“Customers reviews positively influences other customers shopping, guide products development and improvement, and inspire our offline communication activities.”

Our latest news

Qualcomm

SES-imagotag and Qualcomm Technologies embark on strategic collaboration to develop next-generation Retail IoT Solutions

SES-imagotag today announced a strategic collaboration with Qualcomm Technologies International, Ltd. The two companies will work together to develop a new generation of ultra-low power, high performa...

View more

Leading US Retail Chain selects SES-imagotag

SES-imagotag today announced the formation of an International Advisory Board to promote a 21st century approach to Global Retail Sustainability, Transparency and Consumer Protection....

View more
International advisory board ses-imagotag

Digital technology leader SES-imagotag creates an International Advisory Board for Retail Sustainability, Transparency and Consumer Protection

SES-imagotag today announced the formation of an International Advisory Board to promote a 21st century approach to Global Retail Sustainability, Transparency and Consumer Protection....

View more

Sign up for our newsletter

Information that you provide will be used as detailed in our
Click the “Sign up” button to confirm.