Storefront
Dive into our enhanced in-Store experience
Enhance in-store shopping experience with VUSION
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Provide omnichannel services to omnichannel shoppers
SES-imagotag’s VUSION platform gives omnichannel retailers access to a wide range of software, so that they can provide their customers with digital services when shopping in-store.
Electronic shelf labels are not just a pricing tool, but thanks to large color displays, they can actually show and provide much more information to shoppers.
Omnichannel synchronization
Shoppers now go to stores, visit the corresponding website, use the mobile app alternatively even for the same purchase. In order to ensure graphical and pricing consistency, digital labels must support your presentation DNA next to each product. Labels can also include web stalwarts like reviews and ratings and keep pace of increasingly frequent price changes.
Shopper information
Some products will fare better with actual reviews excerpts displayed on the labels, others with require availability indicators, legal mentions etc. The sum of these requests will drive label size and SES-imagotag offers the largest range to support these objectives.
The new normal in Retail
Retail is currently divided between two worlds: digital and brick & mortar. Digital services only cover retailers’ mobile websites and e-commerce sites, with no direct connection to each store.
Shoppers however expect the same services everywhere. When going to stores they expect human assistance and immediate product availability. They do not understand why they should forego Search and Reviews that are obvious improvements from the Internet age.
Storefront and the VUSION platform have been developed with these basic expectations in mind. It provides shoppers with Search and Reviews:
- Access is immediate – no sign-up, no download
- Search is location relevant: only the local references appear
- Reviews and other product content appear with the in-store price which may vary between stores
And the smartphone can propose something impossible for pure players: a button to make the labels flash to help locate the product inside the store.
Digital in-store shopping experience - new beginnings
Digital labels and VUSION provide the basis for modern experiential shopping. They also offer the foundation for future services, depending on local needs, technological trends and operations requirements.
Unified pricing across channels
Synchronized promotions
Customer reviews and product ratings accessible in-store, offline
Stock information in real-time