Back to insights
Announcements | February 8, 2016 | 1 min read

Retargeting by SES-imagotag, a key innovation for LSA

Link to facebook Link to twitter Link to linkedin
LSA logo

LSA, France’s leading magazine specialized in the Retail industry, identified key digital solutions and innovations during the NRF 2016 Big Show. SES-imagotag’s retargeting, a new way for physical retailers to reconnect to potential buyers, is among them.

From LSA’s website:

SES-imagotag (ex-Store Electronic Systems) adds to its NFC-ready electronic shelf labels a retargeting function. A customer connects to the in-store Wi-Fi or via the retailer’s application. During the visit, the shopper can then obtain additional product information by putting his smartphone near the electronic shelf labels. A few days later, a notification will be sent to his phone, linked to browsed products with or without a special offer.

As of now, customer reminders only existed on the internet. Doing it after a store visit is a truly new feature.

We’re here to help make your store smarter and more efficient.
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.